2026-04-21

Eleven banned words

These eleven words are banned from anything I publish under my name or under Struvo.

  • AI-powered → "uses Claude" or "uses Whisper"
  • Automate → "the script does X"
  • Seamless → "works"
  • Revolutionary → cut entirely
  • Game-changing → cut entirely
  • Robust → "tested against the eval set"
  • Leverage → "use"
  • Holistic → "across the system"
  • Unlock → "lets you"
  • Optimize → "made it faster" with the dollar math
  • Empower → "lets you"

The ban isn't aesthetic. It's a forcing function — every banned word has a vague meaning. Replacing it forces a specific claim. Specific claims either land or they're falsified. Vague claims do neither.