2026-04-21
Eleven banned words
These eleven words are banned from anything I publish under my name or under Struvo.
- AI-powered → "uses Claude" or "uses Whisper"
- Automate → "the script does X"
- Seamless → "works"
- Revolutionary → cut entirely
- Game-changing → cut entirely
- Robust → "tested against the eval set"
- Leverage → "use"
- Holistic → "across the system"
- Unlock → "lets you"
- Optimize → "made it faster" with the dollar math
- Empower → "lets you"
The ban isn't aesthetic. It's a forcing function — every banned word has a vague meaning. Replacing it forces a specific claim. Specific claims either land or they're falsified. Vague claims do neither.